Empowering Younger Generations

The design challenge behind Cosmic Curls is to create a product for a female teenage audience that is searching for a starting point to care for their textured hair. Oftentimes younger girls struggle to find products that work with their hair texture if it is not straight. The goal of Cosmic Curls is to provide a fun way for girls to feel empowered in their natural hair texture.

Curly and Confident

The different variations of hair texture are wavy, curly, and coily. The different lines are differenciated by color, names, and textures that make them distinct from one another. The line also has characters to enhance the brand. They all correspond to the hair texture and color. For example, the wavy hair character, Galaxy, is blue and has wavy hair. The characters and planets reflect the texture it is being designed for.

Curly Hair Care with a Twist

The result of these design decisions allows for young people to have a good starting point to care for their textured hair. With easy visual differentiation, girls can easily find what they need and feel confident in the hair texture they have. The product will hopefully make caring for their hair more fun.