Relax and Recharge

The goal of developing the Terra brand is to bring about feelings of peace and tranquility one can only find from the earth. Elements such as type, graphics, and imagery need to enforce these ideas. Colors such as shades of dark green should be chosen to help push the earth element theme. Texture choice is also important to the brand’s cohesive appearance.

Sleek Design with a Focus on Nature

An important aspect of developing this brand was combining images that created a cohesive brand identity. Terra is centered around the earth element and natural green shades and wood textures. It is important that the componenets of the brand campaign reflect the natural elements that the brand emphasizes. Natural ingredients, natural remedies, and natural healing are all important ideals that the brand needs to translate in every aspect, from the graphics to the environment and product design.

Essential Elements

The final campaign includes mockups of the exterior and interior of the wellness spa, products that could be sold at the physical location, as well as an website featuring an online store. This allows for people to participate in the brand no matter where they are. The elements bring together the spa’s mission to bring relaxation to people everywhere.